Case Analysis: Paint Ontario

Paint Ontario is one of the largest art exhibits in Ontario that hosts several artists from across the province every year. The exhibit takes place in late mid Spring at the Lambton Heritage Museum.  

For the past 23 years, Paint Ontario has hosted hundreds of artists and in 2019 Alex organized their marketing effort, helping to increase overall sales on opening night and attendance throughout the entire month that the exhibit is open.

Alex was in control of Paint Ontario's social media and built out an entire strategy to secure full attendance for opening night and keeping customers engaged with online interactions.  

Alex interviewed 8 of the award winners to learn more about their interests, background, and how they learned about Paint Ontario. Of all the winners, there was a total of 7,000.00 CAD given out in prizes. Paint Ontario is a prestigious event and so the organization is able to utilize the interviews for continuous marketing purposes, both on social media and their online.

Paint Ontario Interviews

Looking to connect with Alex Leonard at AL Media?

If you're a non-profit who is looking for a way to highlight an event or a new service, video is the way to go.

AL Media can help you connect with your key market and be able to provide valuable services for your community.

The Importance of Video Storytelling for NGOs and Non-Profits is an article Alex wrote on LinkedIn. Click on the hyperlink to learn 5 important take aways in depth that are important when considering producing a video. You can find those 5 take away points below and are expanded upon on LinkedIn.  
  1. Keep the video professional and informative
  2. The shorter the better for promotion
  3. Show emotion and honest uncut moments
  4. Play with visual perspectives
  5. Feature local music and sounds

Non-Profit Videos