Why Hire Alex
From biotech IP to financial literacy to sustainability, I have been able to dable across sectors.
I build the strategy, shoot the video, write the copy, and run the systems that move the numbers, so your one hire covers ground that usually takes three staff. I bring in the systems to
I wield 8+ years of experience bridging creative storytelling and commercial results.
Located in Toronto, Canada. I'm open for an in-office, hybrid, or fully remote position, being close to local transit for the subway system and own my vehicle with a full G license.
10x
SOCIAL GROWTH
Led the social media
strategy across
15+ accounts, at Sustainable Forestry Initiative (SFI) through a video-first,
multi-platform
strategy.
400% OUTPUT
INCREASE
Significant increase in content output by building structured,
AI-assisted workflows that improve volume of information diagnosis, always with human input in the loop.
TENS OF
MILLIONS VIEWS
Along my path, I have achieved commercial success in production work, earning 30 Million views across client work, tapping into cultural moments and keeping viewers engaged.
TOP 5%
TALENT
I consistently perform at a high level, bringing in operating systems and professional outlook for helping teams grow.
At HP as a Sales Lead, I was consistently top 5% performers in Canada.
SPECIALIZING IN MULTI-CHANNEL SKILLS ISN'T JUST A BUZZWORD TO ANSWER A BOX...
IT'S DIRECTLY HOW I'VE BUILT MY KNOWLEDGE-BASE.
Most marketers specialize in one lane. I work the whole funnel, because building a company and national content programs meant I had to.
These three habits below define my work philosophy and how I problem solve:
-
Systematized Production: Transitions from posting "streams of content" to building end-to-end structured workflows that increase production efficiency.
-
Multi-Channel Versatility: Leveraging a "video-first" strategy to create hyper-short social clips and educational long-form assets, resulting in 10x digital growth.
-
Funnel Optimization: Designs each asset specifically for its channel and stage of the buyer’s journey, ensuring content is not just creative but purpose-built for distribution.
SYSTEMS ENGINEER
Strategy → Distribution
CONTENT & SOCIAL
FUELED WITH AI
Editorial calendars, brand voice at scale, video-first social, and SEO-aware content across the funnel.
Google Generative AI Leadership certified. I build AI-assisted production pipelines (Claude, Gemini) that cut turnaround and scaled my content
WEBSITE
DEVELOPMENT
​
Built and run sites on Wix, WordPress, SquareSpace, GoDaddy, and Shopify: landing pages, lead-gen automated sequences, CMS structural design, and generative AI. Comfortable with HTML/CSS fundamentals and Google Analytics reporting.
SALES & PR
GENERATION
CRM-driven across Salesforce, Zoho, and HubSpot, with A/B-tested email, list segmentation, and pipeline thinking.
Comfortable presenter and well networked with podcast and broadcast experience to media train senior leaders.
Built for the exact role you've been looking to fill all this time
THE TECH STACK I SET UP AND RUN ON DAY ONE.
Video & Photo Production
Experience with Davinci Resolve, Capcut, Premiere, & new AI-related tools, such as,
VEO3, Higgsfield, etc.
Data Analysis
& Reporting
Confident in making well researched and reviewed decisions, reporting with clarity to executive team.
Marketing
Tech & CRMs
Knowledge running automations & financial pipelines, using CRMs like Salesforce, Hubspot, Zoho, Mailchimp.
Web & Mobile
UX Design
Extensive history of developing websites, working on Wix, Shopify, WordPress, and more.
AI Generative
Agents & Flows
Expertise in Generative AI prompting for deep planning & agentic task work, keeping humans-in-the-loop for approval.
Project & Goal Management
Well-versed in project management execution to ensure smoothly run
day-to-day operations.
I have developed systems and practice implementation fast, so that teams' can count on me for being a quick-learner and someone that can bring in their own playbooks to hit the groud running.
See a Selection of Video Work
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Green Jobs: Exploring Forest Careers video series
A multi-location series I owned from concept, scripting, guest sourcing, French translations, and final cut approval. Each episode also had to hook a teenager in the first few seconds while still delivering a full career story.
A Day in the Life: Forestry Professionals
Built as a repeatable format, not a one-off: same structure, different worker, new region.
I designed the template once for a member network, as a low-cost, high-engagement way to spotlight individuals, resulting in increased loyalty and PR opportunities, post-campaign.
The Creative Kind Show
(Recurring podcast series)
An ongoing episodic series I host and produce: sourcing and booking guests, running the back-end tech, and managing the edit-to-publish pipeline month after month. My episodic content shows system thinking to sustain high quality output as a core discipline.
AL Media's videography library
(self-directed, ongoing ideas)
Highlighting where I test formats, i.e. short hooks versus long-form structure, what genuinely makes someone stop the scroll. Producing solo, start to finish, keeps my hands on every part of the craft and my instincts sharp and on point with how platforms behave.
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See a Selection of Writing Work
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Music Journalist for Earmilk
10+ Years, International Travel
350+ published articles with EARMILK, a major international music publication outlet, writing artist interviews, event coverage, album reviews, and more for a global audience. Writing in volume and on deadlines sharpened my voice, holding across hundreds of bylines.
Field Reporter for pop-culture news site, Canadanightlife.ca
90-article run achieved covering Canadian events and the entertainment beat for a range of different audiences, across music, sports, and food subgenres. I'm able to adapt voice to the platform and the reader, then produce consistently against it.
Funding for Indigenous Employers, an ad campaign
A full recruitment activation I owned end-to-end, including written copy, landing page design, and paid Google Ads, designed to reach Indigenous employers. Tight niche targeting beat broad spend: the campaign converted at roughly 4x.
A guest article built on my fieldwork as an elephant ambassador to examine where ethical eco-tourism ends. It's the analytical end of my range: first-hand reporting turned into a credible, academic-facing argument, the kind of piece that builds subject authority.
Article in Waterloo Journal of Environmental Studies
I FINISH
WHAT I START
Every one of these went from blank page to published, on deadline,
the same completion discipline a campaign launch or a report needs.
I MANAGE
MOVING PARTS
​
Coordinating crews, talent, and stakeholders across locations is vendor and stakeholder management by another name: scoping, scheduling, and keeping everyone aligned to one outcome.​​
I DESIGN FOR ATTENTION
Building for both a 5-second scroll-stopper and a multi-minute story is funnel thinking; the same instinct that makes an email subject line or a landing page convert.
WHY THESE MEDIA SAMPLES TRANSFER OVER
Andrew Kaszowski, CMP
- Former President of IABC London
I had the privilege of observing Alex's outstanding service to the board of directors and audiences of the International Association of Business Communicators' London Chapter (IABC London) in my capacity as the 2019-2020 chapter President.
​
Ryan Starr
- Marketing Manager of YMCA of Southwestern Ontario
Alex has done a great job in helping us at the YMCA with our reopening strategy. The tour videos he produced were an integral part of our marketing campaign and we have received many compliments on the high quality of the product and the pleasure it was to work with Alex.
What Partners and Employers have to say...
Lisa Kurolap
- Founder of FML Adventures
Working with Alex was an absolute pleasure!
He totally understood my vision from the get-go and was able to provide incredible deliverables professionally and creatively.
Mike Crosby
- Co-founder of Greenhouse Academy
Alex is really fun and easy to work with. He took a brief idea of ours and ran with it with little direction; creating a great short video for our business. Great energy and creativity, would definitely recommend Alex and use him again in the future. Thanks a lot Alex!
Based in Toronto/Etobicoke, I am open to working within the GTA and/or remotely, bringing a unique skillset to the scene.
If you’re looking to hire someone who can own a project from concept to distribution, and bring the data to prove it, I’d like to hear about the role and would be open to chat more.
Let's talk about the role
